How Snorer.com is funded (and why it matters)
How we’re funded is important. It gets to the heart of our motivations at Snorer.com: providing independent, impartial information and offering an alternative to ‘doing nothing’ for concerned sleepy snorers.
Snorer.com is funded through licensing its intellectual property: the ASAP Anonymous Sleep Apnoea Process™ to our exclusive worldwide licensee eeZed Ltd, a separate company incorporated in England and Wales.
This means that if an individual progresses an ASAP Anonymous Sleep Apnoea Process™ test through Snorer.com, their name, address and financials will be securely handled by eeZed Ltd.
Having the two businesses involved is important for three reasons:
Snorer.com does NOT sell anti-snoring gadgets or recommend particular treatment options… (the latter should only be done on an individual basis by an appropriately trained medical or dental professional). The fact that we don’t sell or make treatment recommendations makes us different from many other sites as we’re not influenced by manufacturers or therapy providers.
Because we’re not unduly influenced by external providers (we don’t even have adverts or sponsorships), we maintain our editorial autonomy so you can be sure that any information we provide is impartial, independent and unbiased.
For anonymity, payments and sleep test results are entirely separate. The combination of Snorer.com Ltd and eeZed Ltd facilitates anonymity for anyone interested in a sleep apnoea assessment who have concerns about the standard channels of investigation.
The hire of sleep test equipment (where names and financials are supplied) is through eeZed Ltd.
Their business and data is entirely separate from the anonymous and encrypted results data held by Snorer.com Ltd.
This means that your name, address and results cannot be connected.